Change Agent Model for Increasing Revenue

Most organizations have applied change management techniques to their business model and continue to develop an ongoing process in response to an increasing demand for change. Organizations have also become adept at recognizing the emerging requirement to change, managing a successful change to their organization, and staying vigilant for the next requirement to implement change.


The next wave of change incentives will have a broader impact on organizations. It will bring not only the economic, technology and market changes we have learned to recognize, but also a new type of political, social, and global change that will have a bigger impact. In a free market, competition perpetually disturbs the status quo. Status quo feels good because changes have been beaten out of it. However, successful companies understand competition. They have studied it for a long time and think they know all the tricks. They have learned to respond to the impact of competition. However, we are starting to get a new category of change. This new change comes as a result of disruption to the Political, Social and Global status quo. These new types of changes will also need to be applied to our updated business model.

Business is becoming more global and integrated. Small to large businesses have adjusted to worldwide supply chains, emerging new customers and markets, and accelerating policy changes as the world governments respond to the new Global model. The planet is getting smaller and we keep getting smarter and more diverse. A business needs to build the capacity to endure; it must remain diverse and productive over time. It must respond to change demands in an efficient and effective manner, while continuing to remain profitable. We need to develop new methods and skills to respond to this demand.

Sustainability is one of the most significant new areas of study and even has a degree in its own right. Sustainability, the concept of meeting our needs today without sacrificing the ability of our children to meet their needs tomorrow, was defined in terms of environment, social, and economic concepts at the June 14, 1992 United Nations Conference on Environment and Development.
Currently, the people working with sustainability focus primarily, and in some cases exclusively, on the environment. However, looking at the intersection areas (Bearable, Viable, and Equitable) you can see how important and integrated the social and economic issues are to a solution. Current global issues further emphasize how integrated the 3 pillars of Social, Economic, and Environment are to a sustainable solution. As each country responds to economic issues brought on by the current global recession they also find that the population requires an equal emphasis on solutions to Environment and Social issues.

I have found the Sustainability Model a helpful tool in applying to the management and implementation of Information Technology (IT) projects. Successful IT projects have the characteristic of ensuring we give equal attention to people issues as well as the information and technology issues. Collaboration and consensus building is every bit as important as the technology and information. People use Technology to work with Information.



Sustaining both our world and our businesses is getting more complicated and diverse. The Sustainability perspective assists in balancing the People requirements with the Technology and Information requirements. This perspective further supports an organization in their pursuit of attaining a competitive advantage with Business Intelligence systems.